Heineken: UEFA Champions League

Brand: Athenian Brewery - Heineken
Time Period: Mar 2013
Client: Fame
Channels: article sms article web


Description: Heineken is sponsoring the Uefa Champions League and wanted to organize a competition with great prizes for football fans in Greece. The competition ran through sms and web with a bonus mechanism in the form of quiz and a live mechanism during selected UCL matches. The prizes included tickets to the final in Wembley Stadium, a trip to Imbiza where a UCL final party was setup plus many more football and brand related awards.


Results: The innovative elements of the competition - especially the live match mechanism - enhanced the element of excitement for all football fans participants. The campaign reached its targets and communicated the best possible way the connection of the brand to the most loved sport worldwide.