Amstel 2100 farmers - 2100 Euros

Details

Brand:	Athenian Brewery - Amstel
Time Period:	Jul 2013
Client:	Fame
Channels:

Description: Amstel is using for its beer the barley produced by 2100 Greek farmers all over Greece. Celebrating the fact, Amstel wanted to award its customers with a daily cash prize through an on-pack competition. The campaign ran for a 60-day period, through mobile and web channels, using social media and for the 1st time on an on-pack promo surprise bonus awarding mechanisms.

Results: The campaign exceeded expectations in every aspect: participation, redemption and repeated purchases. The brand and the cause of the campaign were communicated the best possible way and resulted to a fantastic drive in sales.