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Amstel 2100 farmers - 2100 Euros
- Details

Brand: | Athenian Brewery - Amstel |
Time Period: | Jul 2013 |
Client: | Fame |
Channels: | ![]() ![]() |
Description: Amstel is using for its beer the barley produced by 2100 Greek farmers all over Greece. Celebrating the fact, Amstel wanted to award its customers with a daily cash prize through an on-pack competition. The campaign ran for a 60-day period, through mobile and web channels, using social media and for the 1st time on an on-pack promo surprise bonus awarding mechanisms.
Results: The campaign exceeded expectations in every aspect: participation, redemption and repeated purchases. The brand and the cause of the campaign were communicated the best possible way and resulted to a fantastic drive in sales.