OTE TV / Greece What if

Brand: OTE TV / Greece
Time Period: Nov 2012
Client: Ogilvy
Channels: article sms



Description: The subscription based OTE TV co-produced the movie "What if" of C. Papakaliatis, a new & talented Greek actor/director. For the official premiere of the movie, the client wanted to give the opportunity to few lucky subscribers to watch the movie along with the most sparkling stars of the Greek Show-biz. The competition was giving the chance to get a glamorous invitation with a single sms.


Results: A competition that resulted not just to a movie show but a chance to watch the official priemere next to Greek Show-biz idols made it memorable to the participants and winners.