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Castrol & ... Goal!

Brand: Castrol
Time Period: May 2012
Client: Ogilvy
Channels: article sms article web
 

 

Description: Castrol is the official sponsor of the Euro2012 and as such wanted to make an action for the Greek fans, celebrating the participation of the Greek national team. The organized competition gave the chance to six customers to travel to Poland and watch the opening match of the Euro: Greece vs Poland.

 

Results: The brand awarded its customers with an exceptional prize - given the difficulty of having a ticket for the opening game - and highlighted the sponsorship to the Euro 2012.