Maxis / Malaysia Download, Play and Win

Operator: Maxis / Malaysia
Time Period: Oct 2009-Jan 2010
Client: GoingUp
Channels: article sms


Key Item: Campaign running over proprietary systems connection.


Highlights: The campaign for Maxis, the Malaysian operator, had a technical complication: the operator used legacy systems with proprietary protocols that required a different approach than a typical project.
The project team used the inherited flexibility of MobileMedia’s 3ME platform to apply an SDP integration that allowed not only the connectivity through proprietary protocols but also the seamless application of two-phase billing and the bilingual SMS requirements of the operator.
At the end of the campaign, one of the highest ARPU in Mega SMS promotions was recorded, awarding the team for the successful cooperation.