MTS / Russia SMS Game for Million

Operator: MTS / Russia
Time Period: May-Aug 2008
Client: GoingUp
Channels: article sms


Key Item: A mega promotion running among 11 time zones.


Highlights: The MTS project presented a double challenge: the running of a campaign for an enormous customer base (over 50M), while it is spread among the 11 times zones of the Russian Federation.
The detailed planning of the project and the effective usage of MobileMedia’s 3ME platform created the way for a seamless operation that delivered the same user experience irrelevant of the customer location.
At the end, the results presented a campaign successful in all aspects: technical, creative and operational.