MTN / South Africa Moment to Win Big

Operator: MTN / South Africa
Time Period: Apr-Jun 2009
Client: Velti/GoingUp
Channels: article sms


Key Item: Project running on a multi-million customer base.


Highlights: The project was designed carefully to cover the needs of each and every one of the many millions of customers of MTN South Africa.
MobileMedia’s 3ME platform managed with exceptional reliability and speed the large volume of dialogues created by the customers, and contributed with unparalleled performance to the exciting experience.
The intelligence used for the handling of the real-time dialogues, along with the careful design of the creative and commercial aspects of the project, led to an extremely successful, in terms of both profit and experience ,result.