Orange Cash in a Flash, Summer & Ramadan

Operator: Orange / Jordan
Time Period: Jul-Sep 2011
Client: GoingUp
Channels: article sms


Key Item: A fantastic cooperation with Orange through a Mega SMS promotion.


Highlights: The Orange campaign in Jordan included all the characteristics of a challenge-free cooperation with a mobile operator: easy set-up and clear communication satisfied the operator customer base and granted the project success status. The project was set up in the most successful triplet of gifts: daily, weekly and final, based on a mix of Q&A and blank SMS. MobileMedia’s 3ME platform along with the acquired experience of the involved team made it a fuzz-free operation. The campaign targets were reached as predicted and the overall cooperation experience was deemed extremely valuable to the participants.