
Orange Cash in a Flash, Summer & Ramadan
- Details

Operator: | Orange / Jordan |
Time Period: | Jul-Sep 2011 |
Client: | GoingUp |
Channels: | ![]() |
Key Item: A fantastic cooperation with Orange through a Mega SMS promotion.
Highlights: The Orange campaign in Jordan included all the characteristics of a challenge-free cooperation with a mobile operator: easy set-up and clear communication satisfied the operator customer base and granted the project success status. The project was set up in the most successful triplet of gifts: daily, weekly and final, based on a mix of Q&A and blank SMS. MobileMedia’s 3ME platform along with the acquired experience of the involved team made it a fuzz-free operation. The campaign targets were reached as predicted and the overall cooperation experience was deemed extremely valuable to the participants.