Cosmote / Greece Your Choice

Operator: Cosmote/Greece
Time Period: Sep 2010 - Feb 2011
Client: Ogilvy, GoingUp
Channels: article sms



Key Item: A “win-the-prize-of your-choice” Mega SMS promotion


Highlights: This specific campaign had an internal challenge: the existence of three different prizes for the player to choose. This required an extra level of targeted teasing and notification strategy .
MobileMedia’s 3ME platform, with extreme versatility and modularity characteristics, provided the stability and flexibility needed.
The adaptation to the project needs provided the detailed analytics – essential for the campaign management – and ensured the overall success of the project.