T-Mobile / USA T-Challenge

Operator: T-Mobile / USA
Time Period: Jul-Sep 2011
Client: Velti
Channels: article sms


Key Item: Mega SMS promotion with first time use of the freemium model for generating revenue.


Highlights: The campaign run for the multi-million customer base of the operator, over six different time zones and under tight contact rules and communication policies. The first time ever use of the freemium model combined with the flawless execution led to significant results. MobileMedia’s 3ME platform ensured an up-scaled implementation with enhanced analytics and guaranteed a zero-error-tolerance campaign.