7 Days Romania

Brand: Vivartia - 7days
Time Period: Sep 2010
Client: Upstream
Channels: article sms article web


Description: The client targeted to the teen segment of the market for the brand in Romania. The team created an entertaining way to promote sales through an online game with an on-pack promotion. The consumers by texting the on pack code or by submitting it to the microsite gained access to a fun web game. At the same time they were participating to a draw for winning cash prizes!


Results: The campaign made an impression to the targeted segment, increasing the sales of the product and the customer loyalty with an amazing repetitive purchase drive.

7Days sms promo screenshot