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Clients
Nounou 80 Years
- Details
Brand: | Friesland - Nounou |
Time Period: | Sep 2009 |
Client: | Solid |
Channels: | ![]() ![]() |
Description: The client wanted to celebrate the 80 years of the company with great rewards to its loyal customers. With a huge campaign with the participation of all Nounou products - from fresh milk to baby food - the consumers could instantly win vouchers through SMS texting. At the same time everyone was getting in a draw for winning enormous cash prizes of up to 640.000€.
Results: The campaign reached an unpreceded success. With an overall redemption rate triple than average in such campaigns, it boosted the sales and revenue and created a big loyalty effect among the customers.