Nounou 80 Years

Brand: Friesland - Nounou
Time Period: Sep 2009
Client: Solid
Channels: article sms article ivr


Description: The client wanted to celebrate the 80 years of the company with great rewards to its loyal customers. With a huge campaign with the participation of all Nounou products - from fresh milk to baby food - the consumers could instantly win vouchers through SMS texting. At the same time everyone was getting in a draw for winning enormous cash prizes of up to 640.000€.


Results: The campaign reached an unpreceded success. With an overall redemption rate triple than average in such campaigns, it boosted the sales and revenue and created a big loyalty effect among the customers.