Jacobs Coffeedential

Brand: Jacobs
Time Period: Feb 2010
Client: Spot Thompson
Channels: article sms


Description: The brand was looking after an interactive way to communicate with its customers the international flavor of Jacobs coffee and at the same time create a buzz around it. The creative team came up with a unique interactive sms game where through answers to a "mystery hunt" the consumers could win exotic trips to Brazil, South Africa and China.


Results: A very unique and innovative way of communicating the brand was very welcome from the consumers. The client made quite a lot of fuzz around the brand and gained many loyal customers.