Flocafe Live the ultimate VJing experience

Brand: Flocafe & Heineken
Time Period: Sep 2010
Client: Ogilvy
Channels: article sms


Description: The client wanted a way to communicate the cooperation of the famous coffee shops with probably the best selling beer in Greece, and the launch of events sponsored by the latter. The idea was a contest that pointed out this cooperation: with every order of Heineken in Flocafe shops, the consumer got a coupon with a unique code. Texting the code gave the chance to win many hi end electronics plus the chance to participate in a very "closed" VJ event.


Results: The campaign was broadly accepted by the consumers. The cooperation was successfully communicated, the sales were boosted during the campaign and the customers lived a fantastic experience, increasing the loyalty to both brands.