My Market Extra paycheck

Details

Brand:	My Market
Time Period:	Oct 2010
Client:	Solid
Channels:

Description: The client was looking to reward their customers and also attract new customers to shops with a unique offer. The solution was a campaign built around coupons that were rewarded to consumers with expenditure sum over a specific amount. The customer texted the code written on the coupon and participated to a draw for cash ("paycheck") on a daily basis. At the end, five big winners would be drawn for receiving an annual salary in cash from the organizer.

Results: The unique offer of cash made the campaign a huge success. It created a very high redemption rate and drove repeated purchases boosting the sales higher than expected. At the same time it gave customers a great satisfaction rate that translated into more loyal customers for the brand.