Melissa 60 years

Brand: Melissa Kikizas
Time Period: Oct 2010
Client: Spot Thompson
Channels: article sms article web


Description: The brand, one of the oldest and most known pasta brands in Greece, was celebrating its 60 years and wanted to reward all the loyal customers. A competition was run with an on-pack promotion code, which entered the customer through SMS or a minisite into a draw for winning cooking related prizes. Those prizes included vouchers of 300€ or 3.000€ for a cooking appliances shop or the annual supply of Melissa pasta.


Results: The campaign achieved a four times higher than average redemption rate, giving a real increase to sales and communicating the best way possible the celebration of the brand.