Fitness 15 Years

Brand: Nestle- Fitness
Time Period: Mar 2011
Client: Upstream
Channels: article sms article web


Description: Nestle wanted to celebrate 15 years of the Fitness cereals, being at the top of customers selection. The concept selected was to reward after a draw 50 customers with 1.000€ in cash, for being loyal and preferring Fitness cereals. The contest run through an on-pack unique code that texted to a dedicated shortcode entered the consumer into the draw for the prizes.


Results: The number of the cash prizes made a campaign rewarding for the consumers. The campaign increased the sales of the product and at the same time communicated the celebration with the consumers increasing the loyalty to the brand.