Sanitas Turn expenses into income

Brand: Sarantis - Sanitas
Time Period: Apr 2011
Client: Solid
Channels: article sms article web


Description: Targeting for a sales uplift, the client was looking for a low-cost campaign that would make the difference. The campaign run a contest with a coupon based promotion: each time the consumer purchased any two products of the brand, a coupon with a unique code was given. The code was submitted either by SMS or the web and entered the consumer to a draw for cash. For the four weeks of the campaign 14 people won their monthly or annual expenses in cash.


Results: The campaign target was achieved, boosting the sales of the brand and driving repetitive purchases. Even though a low-cost solution applied, the campaign provided very efficient communication of the brand and gained new followers for it.