Kaiser BBQ expert

Brand: Kaiser beer
Time Period: May 2011
Client: Momentum
Channels: article sms article web


Description: The client was after a brand awareness campaign, for the summer season, where beer sales are higher. An SMS/WWW campaign was chosen, combining the summer "must" of beer and bbq. Texting the word "Kaiser" to a dedicated shortcode or entering from the facebook fan page, was getting the consumers in one of the draws for great prizes. The prizes included bbq grills, portable beer coolers and beer for a year!


Results: An overall successful campaign: not only the brand acquired more fans and loyal customers but at the same time it happened without an on-pack promotion that requires the purchase of a product.