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Lipton Become the Lipton Linea Fashion Star
- Details

Brand: | Lipton - Linea |
Time Period: | May 2011 |
Client: | Solid |
Channels: | ![]() ![]() |
Description: Targeted to promote the low-calorie, green tea "Lipton Linea" to the female segment based on the beauty results of the product. The promotion was on-pack via SMS and web and gave away prizes related to beauty/ fashion & photography: the big prize was a photo shoot for Cosmopolitan taking place in the capital of fashion: Milan. Additional prizes were photo shoots by professionals in Athens and photo cameras.
Results: The campaign reached its targets, connecting the product to the targeted segment. At the same time it increased the sales and the product awareness.