Lipton Become the Lipton Linea Fashion Star

Brand: Lipton - Linea
Time Period: May 2011
Client: Solid
Channels: article sms article web


Description: Targeted to promote the low-calorie, green tea "Lipton Linea" to the female segment based on the beauty results of the product. The promotion was on-pack via SMS and web and gave away prizes related to beauty/ fashion & photography: the big prize was a photo shoot for Cosmopolitan taking place in the capital of fashion: Milan. Additional prizes were photo shoots by professionals in Athens and photo cameras.


Results: The campaign reached its targets, connecting the product to the targeted segment. At the same time it increased the sales and the product awareness.