Lipton Become the Lipton Linea Fashion Star

Details

Brand:	Lipton - Linea
Time Period:	May 2011
Client:	Solid
Channels:

Description: Targeted to promote the low-calorie, green tea "Lipton Linea" to the female segment based on the beauty results of the product. The promotion was on-pack via SMS and web and gave away prizes related to beauty/ fashion & photography: the big prize was a photo shoot for Cosmopolitan taking place in the capital of fashion: Milan. Additional prizes were photo shoots by professionals in Athens and photo cameras.

Results: The campaign reached its targets, connecting the product to the targeted segment. At the same time it increased the sales and the product awareness.