Nescafe Gifts under the lid

Brand: Nestlé - Nescafé
Time Period: Jun 2011
Client: Ogilvy
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Description: The client set an objecting to drive sales of their famous cold version of instant coffee, "Nescafe frappe", during summertime. The promotion was an on-pack competition which rewarded its consumers with Apple products. The consumers who bought Nescafe frappe found a unique code inside the lid of the package, which - texted to a shortcode - gave chances for instantly winning. Prizes included Apple's hot gadgets such as iPads, iPhones, iPods and other Apple accessories.


Results: The campaign matched a popular brand with popular prizes, resulting a higher than average redemption rate and a remarkable increase in sales for the client.