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Nescafe Gifts under the lid
- Details

Brand: | Nestlé - Nescafé |
Time Period: | Jun 2011 |
Client: | Ogilvy |
Channels: | ![]() ![]() ![]() |
Description: The client set an objecting to drive sales of their famous cold version of instant coffee, "Nescafe frappe", during summertime. The promotion was an on-pack competition which rewarded its consumers with Apple products. The consumers who bought Nescafe frappe found a unique code inside the lid of the package, which - texted to a shortcode - gave chances for instantly winning. Prizes included Apple's hot gadgets such as iPads, iPhones, iPods and other Apple accessories.
Results: The campaign matched a popular brand with popular prizes, resulting a higher than average redemption rate and a remarkable increase in sales for the client.