OTE TV / Greece American Horror Story: Asylum

Brand: OTE TV / Greece
Time Period: Oct 2012
Client: Ogilvy
Channels: article sms



Description: OTE TV was looking for a way to increase the awareness of the new season of FOXs "American Horror Story". The idea was the creation of a special event where the 1st episode of the new season would be displayed for 50 lucky subscribers of OTE TV following a happening. In order to win a competition through the SMS channel was set up giving the chance to get in a draw for a much wanted invitation to the event.


Results: The subscription based TV, not only made awareness for the new season but also created a memorable event for the lucky subscribers that won.