Cosmote / Premiere Nights

Brand: Cosmote / Greece
Time Period: Sep 2012
Client: Ogilvy
Channels: article sms



Description: For 2012 Cosmote was the main sponsor of the 18th Athens Film Festival that was renamed to "Cosmote Premiere Nights". The brand wanted to celebrate the sponsoring of one of the most world known film festivals with a competition that offered a chance for its subscribers to win invitations to the events. In total 100 invitations were drawn for the 11-day event.


Results: A great way to celebrate a sponsoring, raised the awareness and loyalty especially of the movie fans of the brand and gave access to the most valuable invitations to the event.