Cosmote / Greece The Hobbit

Brand: Cosmote / Greece
Time Period: Nov 2012
Client: Ogilvy
Channels: article sms



Description: Cosmote is continuing its sponsorship to movies that present big interest and excitement to the audience. The movie of the specific promotion was "the Hobbit: An unexpected journey", the prologue of the successful trilogy "The Lord Of The Rings". The competition was awarding to 250 Cosmote customers the chance to attend the avant-premiere of the movie.


Results: The client gave the chance to its customers to see in a special avant-premiere one of the most anticipated movies of the year.