Cosmote / Greece The Twilight Saga: Breaking Dawn - Part 2

Brand: Cosmote / Greece
Time Period: Oct 2012
Client: Ogilvy
Channels: article sms



Description: Cosmote is continuing its sponsorship to movies that present big interest and excitement to the audience. "The Twilight Saga pt2" is a movie that appeals mainly to the younger audience and was long expected. Cosmote action offered to 250 customers the chance to attend the avant-premiere of the sequel of "The Twilight" movies.


Results: The chance to attend a long expected movie created a big buzz among the younger customers of Cosmote and increased the loyalty to the brand, rewarding the sponsorship.