Cosmote / Greece Red Hot Chili Peppers

Brand: Cosmote / Greece
Time Period: Jul 2012
Client: Ogilvy
Channels: article sms



Description: The biggest operator in Greece wanted to celebrate the biggest music event of the year: the Red Hot Chili Peppers show in Athens! The way to celebrate it was to give the opportunity to 200 lucky customers to win Front Stage passes for the event through an sms competition.


Results: The Red Hot Chili Peppers event was long awaited in Greece and the competition created a big buzz among Cosmote customers. The action enhanced the customer satisfaction towards the brand and highlighted the established position of the operator as the biggest one in the country.