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Cosmote / Greece The Twilight Saga: Breaking Dawn Part 1

Brand: Cosmote / Greece
Time Period: Oct 2011
Client: Ogilvy
Channels: article sms


 

 

Description: On the upcoming event of the new Twilight movie ‘The Twilight Saga: the Breaking Dawn’, Cosmote wanted to celebrate the sponsorship for the Greek audience. A competition was organized in order to reward its subscribers with the chance of winning 400 invitations to the premier of the movie. The customers entered the competition by texting a blank SMS to a dedicated number.

 

Results: Cosmote is the biggest operator in Greece and among the biggest in SE Europe. Actions like this competition, are always strengthening the loyalty to the brand and increase customer satisfaction. The specific competition also highlighted the sponsorship to the movie and emphasized the brand.