Crunch Bite the rules

Brand: Nestlé - Crunch
Time Period: Nov 2011
Client: The Flying Pot
Channels: article sms article facebook


Description: The client targeted the outdoors young audience: gaining new customers and drive repetitive purchase. To achieve this, the selection was to launch an on-pack promotion of the product, Crunch chocolate bar, with outdoor activities gear as prizes. The consumers found the unique code inside the package and participated by texting or submitting the code in facebook. The participants had the chance to win 100 prizes, between a mountain bike and a skateboard.


Results: The promotion drove the sales and especially among teens. Participation through facebook and sms, which are very popular for the targeted group, made the campaign a success story for Nestlé.